You may have heard that Snap has been experimenting with adding game-like elements to Snapchat over the last few months, but it looks like that might have been leading to a much bigger investment. According to sources the company is planning to launch a gaming platform this fall within the photo app, and has already lined up at least one gaming publisher to create a title for this new platform.
Reaching out to developers implies a larger effort over their previous games. The plan is apparently to downloaded titles from an app store within Snapchat. Apparently, Snap has been working on the platform for a year at least, and reportedly acquired the UK-based startup PlayCanvas last month, which makes software for creating mobile games. Two weeks ago, Snap introduced out a developer kit letting teams log in to their apps using Snapchat login info too.
Snapchat#8217s recent controversial visual redesign stimied user growth, so a game platform may be just the thing to help draw more users. As long as the titles use the app#8217s AR possibilities. Facebook is also looking to get into more games if other reports are to be believed. We will have to see what happens here.